Readon as to what a fan did.
The link to the below article is :
http://ww1.mid-day.com/hitlist/2005/february/103714.htm
Bollywood red at Black ad
By: Ami Cholia
February 16, 2005
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Sanjay Leela Bhansali
Fan’atical zeal or pure, instinctive response to a wonderful film?
Whatever might be the case, moviegoer Sunil Seth’s full page advertisement in the Mid Day (Feb 15) exhorting one and all to “please go and see Black†has sent the fur flying in the film industry.
Controversially, Seth, who paid Rs 80,000 to try and get people into theatres does so at the expense of some of Bollywood’s most successful filmmakers. In his unscathing reviewer’s zeal, he rubbishes Munnabhai… Main Hoon Na, Murder, Ab Tak Chappan, Dhoom, Tere Naam, Kisna and a host of others as “mediocreâ€.
“Where was the need to write disparaging remarks about other directors?
Is he trying to tell readers that they are a**holes by watching films like Main Hoon Na and Munnabhai and making them successful? Who is he to be the moral police anyway?
Is he trying to tell readers that they are a**holes by watching films like Main Hoon Na and Munnabhai
— Farah Khan
Just because a movie is entertaining does it make it a bad film? Do movies have to be boring to be termed good?†asked a livid Farah Khan, director of last year’s biggie Main Hoon Na.
“Please tell Mr Seth that I’ll make a better film for him next time,†said Munnabhai director Raju Hirani, undecided whether he should be amused or peeved.
Sanjay Gadvi, director of last year’s sleeper hit Dhoom, was more circumspect. Calling the ad “a silly gesture by a fan,†he said he had nothing to prove with Dhoom.
“We have made the money. Nobody said Dhoom was meant to be this brilliant story. It doesn’t deserve to win national awards. Having said that, I think Black is a brilliant film and 98 percent of the directors are probably wishing they could be Sanjay Leela Bhansali,†he added.
Our standards for Hindi cinema are so low, that I wanted to push people to go and watch a great film. It bugs me
— Sunil Seth
As the word about the ad spread, the reactions got heated. None more virulent than Mahesh Bhatt— producer of Muder and Rog, the other film named in the ad— who refused to accept that the ad was not a publicity gimmick by the producers of Black.
“It’s a desperate attempt by a man to tell himself and the world that he is the best. If mediocrity could get me a box office success like Murder then that is what I aspire for. What will I do with attributed brilliance from dunderhead critics? I want instant gratification and not immortality.
Let posterity be quoted by the so-called brilliant people. (sic)â€
So irate was Bhatt that he kept calling repeatedly to add to his quotes. Murder director Anurag Basu added: “Can Sanjay Leela Bhansali make a film for two-three crores? Forget making that film a hit?â€
Bhansali himself, caught between great embarrassment and delight, said that the first he heard of the ad was when Amitabh Bachchan called him up. “I was completely shocked. I was moved by the gesture, because nothing like this has ever happened before.
Here we wanted a full-page ad and couldn’t afford it because of budget constraints and a well wisher did it for us.
On the other hand, I couldn’t fully enjoy the moment because my colleagues have been put down and that was embarrassing. I want them to know that by no means was I involved with this or trying to disgrace them,†he said.
But the last word must belong to Sunil Seth who saw the film on his birthday and was so moved that he felt he had to rally other film-watchers behind it.
“A lot of people think (without seeing it) that Black is boring…Our standards for Hindi cinema are so low, that I wanted to push people to go out and watch a great film. It really bugs me that people think films like Veer Zara, Main Hoon Na etc. are good,†he said, sounding pleased with his day’s work.
mailto:amic@mid-day.com
The Seth’s chronicles
This is not the fist time that Seth who runs an advertising firm called Sunny with branches at Fountain and Andheri, has advertised his opinions in print. Previous occasions when he did so include:
After JRD Tata’s death, Seth issued an ad for a move to rename the Mumbai airport after the business icon.
Just days before Harshad Mehta was booked for fraud, Seth had placed an advisory, asking people not invest their money with him, because he was a “crookâ€.
During the Mumbai riots he put out an ad against the summary transfer of the then police commissioner AS Samra.
What the ad says...
If you have watched & ‘liked’ Munnabhai MBBS, Main Hoon Na, Murder, Ab Tak Chappan, Girlfriend, Dhoom, Tere Naam, Kisna, Mujhse Shaadi Karoge, Hulchul, Julie, Rog.... Then please go & watch BLACK
And you’ll know the difference between a mediocre and a brilliant film. A disclaimer then adds that the ad is not paid for by producers of Black