We thought Lakshya is not doing too good. Still it's an EYE OPENER for Major Theatre Chains in US.

http://timesofindia.indiatimes.com/arti ... rget~in~US

Excerpts:

Production house UTV has got a shot in the arm, with its maiden release Lakshya opening across 60 screens in the US.

Of the 60 screens where Lakshya opened, 18 were with big cinema chains, thereby causing a shift from the Indian-owned theatres where most Hindi films get released.

UTV claims to be the first company to be directly involved in North America with major mainstream exhibitors such as AMC, Regal, Century, National, Cineplex and Loews. This means they have direct access to over 32,000 screens across North America.

Consequently, the per screen average collections of Lakshya in the first week stood at $6,440, with the film ranking fourth among all the releases that weekend and ahead of Harry Potter.

Major theatre chains in the US are looking at this trend as an eye opener, as Indian films are giving them a far better yield per screen than many Hollywood movies.
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It's good news for us if Major Theatre Chains routinely pick Indian Films for their cineplexes and we get to see these films in THX.

i wish famous players start showing them in there silvercity brand

Well, for one week. After that it must cross over or the average is
half, then a quarter ... It still might be ok since Hollywood films decline
with similar rates. The number of screens must be quite limited compared
to Hollywood films.

Let's see if Swades (UTVs next release) get's a North American full-fledged release in mainstream cinema's all over. It would certainly be wonderful if it does. Let's wait and see. (btw, Bollywood film's prior to Lakshya have gotten minimal mainstream release, Lakshya isn't the first).

is swadas comin out in january