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My contacts in Bangalore tell me that there are Bipasha posters for 'Jism' hanging inside Pizza Corner? The film is doing very well there, apparently. So much so that based on the initial success, the film is now being mass marketed throughout India. From Indiafm :
'JISM' DISTRIBUTOR ALL SMILES
Meanwhile, the Mumbai distributor of JISM, Anchal Agarwal, is sitting pretty over the first week's collections of the film, though the film has registered a drop in its second week. "The drop was anyway anticipated with the new releases, but it is not as sharp as I had expected. Going by the business of the film so far, I am confident that it will be more than a commission earner at the box-office," Agarwal says.
As a matter of fact, Agarwal was said to be planning to increase the number of prints in the second week, looking at the first week's response. "I was contemplating doing that, but it would've been ideal only if the film continued with an exceptional response in the second week," he admits.
Agarwal confesses that he is quite pleased with his first experience in distribution, but he is in no hurry to get into aggressive buying of films. "The beginning has definitely been a promising one, but I want to be a cautious buyer at least till I master the ropes of the trade," he says.
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