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Zoran009
PostPosted: Sat Jan 25, 2003 2:51 am 
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hindustantimes.com

Sony pays Rs 12 cr to air Devdas Kushan Mitra New Delhi, January 24

That new films need not be competition but could, instead, be used as a tool to boost viewership is something television discovered a while ago. But a measure of how well the experiment has worked is the amount Sony Entertainment Television-Max (SET) has just paid for exclusive cable and satellite rights to Sanjay Leela Bhansali's Devdas — Rs 12 crore. This is the largest amount ever paid by Indian television for a film. Though Rajat Jain, executive vice-president of SET-Max did not confirm the amount, he said it was "a great acquisition". SET plans to air Devdas around the middle of the year. Jain said SET had also acquired the rights to four other films — Aap mujhe achhe lagne lage, Yeh hai jalwa, Kahin pyaar na ho jaye and the critically acclaimed Mr and Mrs Iyer.

And all these plans despite the popularity of the Kyunkii soaps. Because television, from experiments begun by Star Plus in the late '90s, has drawn another tenet: Nothing grabs the audience more than films.

The biggest deal last year was made by Zee TV. It bought 16 films for Rs 42 crore. The channel, which had slipped from the top-100, has rebuilt itself on the deal.

The trend was set when, in the late '90s, Star Plus head of programming Sameer Nair realised Bollywood was the best way to build his channel's equity. With other channels making similar decisions, Indian audiences had an embarrassment of blockbuster excess.

But no one was complaining, the viewership was going up and so was the advertising revenue. When SET bought Hum aapke hain kaun for Rs 1.25 crore, advertising revenues touched Rs 10 crore.

Then last year, the benchmark for sums paid and revenues earned went up further with Lagaan: Sony Pictures Entertainment bought cable and satellite rights and the overseas and domestic distribution rights for $5 million; and all advertising slots during SET's broadcast of the film on October 2 were sold out months in advance. SET also paid Rs 10 crore for Kabhi Khushi, Khabhi Gham.
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filmibuff
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PostPosted: Sat Jan 25, 2003 3:52 am 
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arsh bhai with below average films, even below average dvd's isnt it worthwile for us to save our bucks, wait 6 months, sometimes even less and watch the films on tv?? even b4u had been advertising devdas as coming soon.... i think i am gonna stop buying dvd's altogether....
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DragunR2
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PostPosted: Sat Jan 25, 2003 6:15 am 
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filmibuff wrote:
arsh bhai with below average films, even below average dvd's isnt it worthwile for us to save our bucks, wait 6 months, sometimes even less and watch the films on tv?? even b4u had been advertising devdas as coming soon.... i think i am gonna stop buying dvd's altogether....

Do films shown on B4U have better quality than Eros DVDs? Are they properly letterboxed?
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congress
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PostPosted: Sat Jan 25, 2003 8:28 am 
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I don't get it....Central, a channel devoted to Indian films showed Devdas on January 5 this year and I don't think they spent that much to buy the rights...
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