rana wrote:
Regular 70 mm film format is not that common anymore, but even a bigger format I-max which essentially is twice the reg 70mm film area, using the same 70mm film, is becoming common these days. As I mentioned earlier many new Hollywood films are being released in reg 35mm prints, as well as, 35 mm print converted on to I-max film as per I-max specs. Even in India, there are I-Max theatres and they might be presenting these films in I-Max format ??
Here in North America, a 2-3 week run for one I-Max film print, at 20% higher ticket prices, is considered to be sufficient. It gives extra prestige/ hype/ publicity to the film release too.
Also, a film being presented on I-Max sucks up all the audience from other non-I-Max screenings, thus getting ahead in the competition for Box Office dollars.
As always, finally Bollywood is catching up with Hollywood, just 7-8 Yrs behind.
They just announced first Bollywood's I-Max presentation (I think 35 mm up-converted to I-Max using DMR technology).
Dhoom 3 will have I-Max prints as well.
Quote:
http://www.bollywoodhungama.com/news/15 ... se-in-IMAX Dhoom 3 to be first Bollywood film to release in IMAXBy Bollywood Hungama News Network,September 21, 2012 - 17:15 hrs IST
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Yash Raj Films (YRF) and IMAX Corporation today announced that the action thriller Dhoom 3, the next offering from YRF, will be digitally re-mastered in the immersive IMAX format and released in IMAX theatres across India and select global locations next year. The film marks the first Indian local-language production to be released in IMAX. The Company currently has 14 IMAX theatres open or contracted to open in India.
From producer Aditya Chopra and director Vijay Krishna Acharya, and starring Aamir Khan, Abhishek Bachchan, Katrina Kaif and Uday Chopra, Dhoom 3, is the next installment in one of the most famous franchises in Indian box office history. The film tells the story of the adventures of Jai Dixit, a no-nonsense cop, and his scatterbrained partner, Ali. The success of Dhoom and Dhoom 2 have established this as Bollywood's pre-eminent franchise.
Speaking about this collaboration, Yash Chopra said, "IMAX has always symbolized high quality film entertainment and experience and this vision of the company works very well with the ethos of YRF which has been synonymous with Indian film entertainment over the last four decades. We are indeed happy to announce our association with IMAX for the additional release of Dhoom 3 in this exciting format next year. Added to the anticipated thrill that the film promises, this IMAX experience will give it an all new edge of the seat dimension altogether. We look forward to closely working with their team over the coming year."
"Our network growth in India has reached a point where we're now able to present local-language films in IMAX, which is paramount to our success in the region," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "We're very excited to begin this partnership with Yash Raj Films and look forward to working with director Vijay Krishna Acharya and Yash & Aditya Chopra on this highly anticipated Bollywood blockbuster. With its riveting action set pieces, global locales and stunning visuals, Dhoom 3 is an ideal film to take advantage of our immersive format as we begin our initiative with Indian-language/Bollywood films."
The IMAX release of Dhoom 3 will be digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
Just wait and see how I-Max screens suck up all the audiences from non-Imax theatres even if ticket prices doubled or trippled (same as in North America).