| About that HERO showing, there was also no advertising for it, no reviews in the paper, no nothing.  Just a small ad in the paper one day that if you didn't read this forum or other similar sites, you wouldn't know a thing about it.  
 When DEVDAS played last year, I didn't even know it opened until I drove by a theatre and saw it on a marquee.
 
 If they tried some advertising, got local papers to review it or write an article about it, they might get more people to show up.  But, to open a movie that 99.9999% of the local population has never heard of with no advertising, no one is likely to show up.
 
 I live in suburban Massachusetts, without a large Indian population, so the fact that they opened here at all is a shock. I think they must have a deal with the National Amusements chain of theatres.
 
 I would rather see it on the big screen than DVD.
 
 
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