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Press release from Cinebella (possibly a DVD from them too in the future);
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Cinebella: Press Release
October 29th, 2002 ……………………………………………………………..
Deepa Mehta’s BOLLYWOOD/HOLLYWOOD
grosses over C$300,000 (USD 190,000) on opening weekend to rank number 10 in Canada!
Deepa Mehta's Bollywood/Hollywood grossed C$306,666 in Canada on its opening
weekend. The film was released on 35 screens, with an impressive $8,761.88 average per screen. It ranked number 10 in Canada.
Bollywood/Hollywood -- a romantic musical/comedy by Toronto writer/director Deepa Mehta -- ranked number one in several theatres, including Toronto's Bayview Village, Square One, Cedarbrae and Eglinton Town Square, and Vancouver's Strawberry Hill.
The film opened in eight major cities -- Toronto, Vancouver, Montreal, Halifax, Ottawa, Calgary, Edmonton, Victoria -- as well as in Peterborough, Waterloo and Cambridge. The film will expand to Winnipeg and Nanaimo on November 1.
Set in Toronto, Bollywood/Hollywood pays homage to East and West - with Bollywood songs, Hollywood choreography, a Hollywood plot (millionaire hires escort to pose as his fiancée) and a Bollywood morality play (son must get married before his sister). Starring are Indian actor Rahul Khanna (Earth) and Canadian-born Indian supermodel Lisa Ray (check out her 1/2-million web references!), as well as Indian actor Ranjit Chowdhry (Fire), Indian legends Moushumi Chatterjee and Dina Pathak, Toronto actor Rishma Malik (Miss India-Canada 1996), Vancouver/Toronto actor Jazz Mann (Raju's Blind Date), and Montreal's Jessica Paré (Stardom).
Bollywood/Hollywood is being released in the U.S by I Dreams production on November 22 2002 through Cinebella nationwide. As usual, iDream plans to invest in strong promotion and advertising to make this film a “must seeâ€.
ABOUT CINEBELLA
Cinebella LLC is a specialized distribution company with offices in Los Angeles and New Jersey focused on developing alternate and arthouse markets for Indian films. The company was started by Hollywood based Deepak Nayar (Producer of films like Bend it Like Bekham, Buena Vista Social Club and Lost Highway), Music Distributor Suri Gopalan (Vista India, Raaga Music Stores) and India based ad film maker Mahesh Mathai (Highlight Films) to provide a commercial market for non-Bollywood feature films in the U.S and U.K.
Cinebella will be releasing the critically acclaimed festival hit ‘Leela’ directed by Somnath Sen and Bollywood Hollywood in the month of November in the U.S.
ABOUT IDREAM PRODUCTION
IDream Production Pvt Ltd has established a unique brand in the Indian motion film business both in production and in distribution. It started with Mira Nair’s Monsoon Wedding, and marketed an erstwhile art house director successfully. iDream then distributed the noted actress Revathy’s directorial debut Mitr–my friend (Winner of 3 National awards) which successfully attracted discerning audiences..
IDream’s next release 16 December captured the imagination of viewers through a slick promotion campaign. 16 December is also iDream’s first home production and it is considered as one of India’s most successful commercial Hindi films this year. The next, Gurinder Chaddha’s Bend It Like Beckham has emerged as the event picture of the year, and continues to-date in cinemas, with audience and critics being bowled over with this winning film’s charm.
“Agnivarsha†a period drama was iDream Production’s 5th release. Agnivarsha was the opening film at the prestigious Commonwealth Film Festival in Manchester. Besides India, the film was released simultaneously across 22 countries on August 30. However, one of iDream’s most ambitious project is “Jajantaram Mamantaramâ€, an Indian adaptation of Gullivers’ travel which is India’s biggest special effect project and is slated for a release next summers.
A distinctive part of iDream’s strategy is to market its product aggressively nationwide with the intention of attracting not only the discerning viewer but also the common man. The premise of iDream is to produce and distribute Indian motion films for a worldwide market and in the process build a library of IPR. Key challenges include sustaining the marketing efforts not only nationally but also globally and to expand its production effort.
For more information contact:
Vijaya- Tel: 732 494 9155
Fax: 732 549 9765
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Ali
Edited By ali on 1035934155
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