The Indian film industry is taking full advantage of its latest cash cow—the overseas territory
I think they are ignoring 33%.
Don relesing with a record 325 prints in the Overseas territory. Because of the exchange rate, this sure will fetch much more from Overseas territory than from 700 prints releasing in India.
Don relesing on Oct 20, thus missing Thanksgiving Day in Canada and Columbus Day in US, long weekends by a few days.
Whether Don is as good as the classic or not, because of the hype and trailers, there sure is lots of interest in this film even among non-desi crowds. Don Trailers sure are high on style. Among my non-desi friends, I have seen them showing interest and asking when is Don releasing in theatre.
http://www.samachar.com/showurl.htm?rur ... ore~printsBollywood makes a killing overseas with more printsBharti Dubey
[ 9 Oct, 2006 0001hrs ISTTIMES NEWS NETWORK ]
MUMBAI: The Indian film industry is taking full advantage of its latest cash cow—the overseas territory—a huge chunk of which includes affluent Western countries and the oil-rich Middle East.
Film companies have been seizing the opportunity to release large numbers of movie prints abroad, and Don, which will have its worldwide release during the Diwali weekend of October 20, is jumping on the bandwagon in a big way.
UTV Motion Pictures, overseas distributors for Don, is releasing 325 prints of the movie abroad, the highest-ever number for an Indian film in that territory. The film will release on 325 screens in its first weekend across 28 countries, excluding India, where about 700 prints of the film will also release. The majority of overseas prints will be screened in theatres across the UK, USA, Middle East and South-East Asia. The producers are also spending about Rs 7.5 crore to market the film overseas and dub it in five foreign languages—French, Malay, Indonesian, Arabic and Dutch.
The focus on the international audience is obvious. Earlier this year, 315 prints of Kabhie Alvida Na Kehna had been released abroad, followed by Krrish (300 prints), Fanaa (280) and Lage Raho, Munnabhai (about 200)—startling figures for a single territory. Last year, an average of 350 to 400 prints of major films were released across all territories within India.
The strategy is to use a marketing blitz that results in huge collections at the box-office in the first weekend itself—a model practised by Hollywood companies, which release an average of 3,000 prints of a major movie worldwide. “KANK made a killing on the first weekend itself,’’ revealed a film trade source. Indian film houses, which were following the Hollywood model in India, are now extending it to include the overseas market during the opening weekend.
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