Bhansali signs up with Hollywood giant
By Taran Adarsh, October 20, 2005 - 17:00 IST

Here’s the mother of all scoops!

Michael Lynton and Amy Pascal of Sony Pictures Entertainment and Uday Singh, General Manager of Sony Pictures Releasing of India Ltd. have announced a unique collaboration with one of India’s well-known and acclaimed directors, Sanjay Leela Bhansali, to co-produce Sony’s first Indian film, SAAWARIYA [Beloved], in Hindi language.

In an official statement sent by Sony to this writer, Lynton, Chairman and Chief Executive Officer of S.P.E., states, “This is a defining moment for us as a company and for film-makers, artists and audiences in India as well.”

Adds Pascal, Vice Chairman of S.P.E. and Chairman of the Motion Picture Group, “Bhansali’s body of work has been in a class of its own. We are indeed proud to associate with one of India’s most revered directors.”

“It marks the dawn of a new and exciting chapter in the life of Sony Pictures Releasing, India,” revealed Singh.

There’s no denying that the green-lighting of a Hindi film by a major Hollywood studio is a momentous landmark for the Indian motion picture business.

Remember, you read it on IndiaFM first!

http://film.guardian.co.uk/news/story/0 ... 30,00.html

With an eye on the country's vast cinema audience, Sony is to co-produce its first Hindi-language film. Saawariya (Beloved) will be directed by Sanjay Leela Bhansali, whose previous films include the globally successful Devdas. "India has a rich and prolific film history," Sony Pictures Entertainment chairman Michael Lynton told the Hollywood Reporter. "We at Sony Pictures recognize the potential and importance of the Indian market and welcome the opportunity to team up with the film industry in India. This is a defining moment for us as a company, and for filmmakers, artists and audiences in India as well."

I call it outsourcing. India(along with China)are headed towards being the next super-economic-power of the World.