Indian Film Trade made it Sambhav (Possible) that Asambhav becomes a Hit.
It's all in its price.

ASAMBHAV, a 12 cr film that should have fetched 7 cr for all india rights has been sold for just 4 cr, entailing heavy table losses to the producers.
But, selling at such a low price, Asambhav being a Rajiv Rai Masala film and good music is sure to recover the miniscule 4 cr and turn profit for the distributors.
(Plan was sold for 8.5 cr collected 6 cr)
(Kismat was sold for 5.75 cr collected 5 cr)
(MHN was sold for 16.5 cr and has already collected over 35 cr)


Julie, releasing the same day, is no competition to Asambhav as these two are different genere of films.

Rana
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http://www.boxofficeindia.com/

Asambhav due to release next week has occurred massive table losses.The 12 crore film has fetched just 4 crore for its domestic territorial rights which include 1.30 crore for Mumbai,70 lakhs for Delhi/UP,35 lakhs for East Punjab and 10 lakhs for Bihar.The table losses are estimated to be around 6 crore which is massive for a 12 crore film.The Asambhav v Julie clash will be very interesting on 23rd July to see who comes out on top.

that's big lose.

DREDFUL! 150% LOSS!!