I figure, Run will make a profitable run. Herer is my take on it:
1) Very modest budget. Only Rs 8 crore, so the All India Distributor cost should be around Rs 4 or 5 crore.
2) As I read at Rediff 'Run' page, it's shot in NOIDA (suburb of Delhi, but is in UP). Not many films are made in and around Delhi. So expect a good run in Delhi, UP, Punjab, Haryana, North MP.
3) Copy of a south hit that North Indians haven't seen. Bhumika Chawla is not bad plus Mahesh Manjrekar is enough to bring terror on the screen and audiences to theatres in and around Delhi. Bombay may not see a good run, but North India should be enough to recover the low cost of this film.
Rana
BTW,
1) When was 'Film City in NOIDA' set up?? Is Sunil Dutt started (in late 60s or early 70s) studio a different one?? How common are film shootings in NOIDA or in UP??
2) Hollywod, Bollywood and now NO-WOOD??
3) Talking of Wood, perhaps Hollywood was named on the basis of Holy Woods. It's wooded area. Fine. But in trying to think of a catchy name, they came up with Bollywood name, where there are no Woods at all. Same with all other so called ---wood studios in the world.