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http://in.rediff.com/movies/2004/jan/17god.htm
Bharat Dabholkar is a Mumbai adman, having worked with 'daCunhas' for ages, wittily writing the AMUL (including 'Utterly Butterly Delicious', though some say that was coined by Sylvester daCunha) one-liners that used to be the talk of Mumbai town early on in the eighties. Around the time he also scripted and directed plays in Mumbai famous amongst them a play called BOTTOMS UP. They were not plays of substance, simply 'time-pass' material, that you would enjoy while in the theatre and then forget them in a week. Yet they were very popular when Hinglish theatre was still coming of age (it still is unfortunately, a rather long adoloscence!!). He also did an english translation of a P.L.Deshpande play called IT's ALL YOURS JANAAB (original in Marathi called TUZHA AAHE TUZYHA PAASHI).
Dabholkar also dabbled in Television in the eighties (oh those times when everything seemed to happen 
, in fact breakfast television. He had managed to rope in the likes of Sunjay Dutt and Mohnish Behl (he had debuted onscreen those days) to do some ad-libbing. I remember getting ready for school/jr.college and being yelled at since I would easily distracted by the stuff on TV. It used to air at 7:00am in the morning!
It does seem this movie is an extension of those ideas that he played with in the eighties.
Dabholkar incidentally is the guy who played the politician that hires Mallik in COMPANY and gets bumped off by the Vivek Oberoi character in the end.
Edited By Aarkayne on 1074626301
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