Joined: Mon Dec 03, 2001 5:53 pm
Posts: 14989
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The music industry must be heaving a sigh of relief now that the year 2002 has passed into history. The New Year has instilled a new set of optimism amongst all those associated with the Indian music industry. Unarguably, 2002 was a very bad year for the Indian music industry, it was nothing short of being called a nightmare and it will go down in the history of Indian music industry as one of the most disastrous years for popular music.
There are not many names that come to mind when one thinks about the best albums of the year. Besides, there were other hassles too involved in picking out the best. Some really good albums didn't do well commercially, and some lousy ones sold well on the strength of their expose-all videos and remixed rattle.
There were too many Hindi film soundtracks and international rock albums to squeeze in, and there weren't enough good Indipop albums last year.
The film that rates top of the house on the basis of its soundtrack is Sanjay Leela Bhansali's Devdas. Ismail Darbar's compositions in Devdas were simply brilliant, though the semi-classical and folk elements may not have thrilled the masses. He also did Shakti and Deewangee - their music was good, though the films bombed. Still, he proved he's here to stay.
Kavita Krishnamurthy was undoubtedly the singer of the year. She had many releases this year - and good numbers at that. She sang in Devdas, Shakti, Deewangee, Kaante, Humraaz and a few other films. The picks of her songs were Maar Dala and Dola Re Dola in Devdas.
Similarly, Shreya Ghoshal was the find of the year. She sang many songs in Sanjay Leela Bhansali's Devdas, including Silsila Yeh Chaahat Ka, Dola Re Dola and Bairi Piya. Now, she also has a few numbers in Jism. This is definitely a voice to hear in future.
As far as the male singers are concerned, one can't think of anyone who may have done an outstanding work in 2002. Similarly, there's not one track that can be described as the Song of the year? Mostly item songs did well on the strength of cleavage, cacophony and choreography.
Let's not get into details about which albums were good, which were bad and which were terrible. Instead, let's take some examples from the past year to suggest what one needs to do to survive in the year 2003. If one looks back at 2002, one realises that the music industry was filled with hype, survival tactics and rehash-work. Quite often, musicians and companies came up with ingenious ways of trying to survive in such depressing times.
Their tactics have inspired us to draw up a 10-point survival plan for 2003. They are: Master your RD Burman: Learning how to remix RD Burman songs will give you instant karma. Go to any music company, and nobody will ask how good or experienced you are, as long as you can remix RD's songs.
Go video ga-ga: Focus your camera only on belly-buttons, cleavage and backsides. . The channels will promote you without bothering how your songs sound.
In pop, use the television route: Make sure that no matter what you produce, you're backed by a big television channel. If that channel forms your band after a nationwide search, you'll be famous even if your music is average. And yes, if you don't find a TV channel, get backed by a public relations agency.
In pop, use the filmi route: Get Amitabh Bachchan to sing one song in your album, and include actresses like Rani Mukherjee or Mahima Chaudhury in your videos. Your album may do well, even if it's a rehash of your popular earlier album.
Do a Ph.D in tapori-speak: When you go to a music company for a deal, just tell them: "Jhatkaas!
Claim success even if there isn't any: Compare yourself with the Spice Girls or Backstreet Boys. Or better still, one week after the album's release, make a public statement that the album has already sold one-lakh units. Some people may believe that and buy the album. Never mind if the actual sales till now are only 120 copies - 114 of which have been purchased by family and friends.
In films, do music with big stars only: Ignore the struggling actors. Choose films of Shah Rukh, Hrithik, Salman, Aishwarya, Karisma or Kajol. Even if your music is terrible, people will hum your songs because they're being picturised on top stars.
Attend all parties: Make sure you regularly make it to the party pages of prominent newspapers. Besides dressing up trendily for the bash, make sure you stand near the press photographer.
Listen to unknown world music: You won't have to work hard on new songs, because you can just lift some unknown foreign tunes and sell them.. Nobody will find out, and if at all someone does, it will be after your song is a hit.
Use the Harry Anand formula: Take a foreign song which has been inspired by a forgotten Lata Mangeshkar tune - which shouldn't be too hard these days. Lift it note by note and add Hindi lyrics. Copy their video frame by frame. Your song may be a bigger hit than the foreign song. It will even revive the old Hindi song, which nobody had heard before. If Harry Anand could create a hit called Kaliyon Ka Chaman by remixing the Truth Hurts song Addictive (which contains a sample of the Lata-Bappi song Thoda Resham Lagta Hai), so can anybody else.
http://ww.smashits.com/index.c....ID=2233
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